I build products. Some are mine. Some are for founders.
What I do
What I do
I build products. Some I keep and run myself; some I build for founders. Either way I cover the whole stack — research, design, prototyping, and shipping production code with AI tooling (Claude, Cursor).
How fractional works
When I take client work, I embed with one founder at a time — usually three to six months at 20–40 hrs/week. Strong preference for engagements that ship an actual product, not just a deliverable.
Who I work with
Technical founders building in complex, regulated spaces — healthcare especially, plus fintech, edtech, enterprise. Pre-seed to Series A. People who want an embedded product partner, not a logo.
Products
All My Parts
2025–presentAn AI journaling app inspired by Internal Family Systems therapy. For people in IFS work who want to track their parts between sessions.
allmyparts.me → Studio Maya product
Cortex
2025–presentA spaced-repetition learning app for product designers. Hand-curated, illustrated card decks to build design vocabulary.
learnwithcortex.com → Studio Maya product
Joyful Marketing
2025–2026A NotebookLM-style platform that generates a clinic's blog posts, social calendar, and brand-on-brand creative from a single context upload. Replaces hours of per-clinic setup with minutes.
For Practice with Joy
Reputable Studies
2025An AI tool that turns clinical study protocols into participant-ready landing pages and ad copy. Campaign launch time: 6 hours to 30 minutes.
For Reputable Health
QueryCat
2023–2024A marketplace connecting aspiring authors with literary agents. Reached 1,000+ users and $300 MRR before sunsetting.
querycat.co → Studio Maya product
Case studies coming soon.
Engagements
Practice with Joy
2025–2026Designed and built across the platform — clinic websites, marketing automation, patient intake, HIPAA-compliant documentation. NP-focused telehealth.
Reputable Health
2025Sr. Product Designer, AI. Designed marketing automation (Reputable Studies), prototyped Heartbeats — a token-based engagement system, and led PM for an offshore dev team.
NIA Health
2025Redesigned onboarding and dashboard for a seed-stage preventative health platform ($8.25M raised).
RxFood
2024Led product design and a design sprint on an early-stage AI nutrition therapy platform.
ClassDojo
2022–2023Sole Android designer through the React Native migration, 50M+ users.
Ruth Health
2022Designed a YC-backed maternal telehealth platform from the ground up.
Agoro Carbon Alliance
2021Researched and prototyped a platform incentivizing farmers to adopt carbon-neutral practices through credits. A Yara International subsidiary.
Applied Materials
2020–2021Designed an automated pricing platform and ERP solution for the Fortune 500 semiconductor manufacturer (NASDAQ: AMAT).
Ambry Genetics
2020Designed a COVID-19 assessment platform for safe return-to-work. A Konica Minolta subsidiary.
About
I'm Humayun. I've spent the last decade designing products in complex, regulated spaces — at Shopify (pre-IPO), ClassDojo (50M+ users), Roadmunk (acq. Tempo), and Tiny Hearts (acq. Shopify), before going independent in 2020.
Studio Maya takes its name from the MAYA principle — "Most Advanced Yet Acceptable" — coined by industrial designer Raymond Loewy. Every product I build aims for that line: as advanced as the user can absorb, no further.
Based in Montreal. Work remote, anywhere.
Building something worth shipping?
I'm available for one new engagement starting July 2026.